Ryan Hatch in front of the new America Health Urgent Care in Rexburg. | Courtesy Ryan Hatch
IDAHO FALLS – A local medical clinic is ringing in the new year with a new name.
As of Jan. 1, AmeriHealth Urgent Care at 1995 East 17th Street in Idaho Falls is now America Health Urgent Care.
CEO and Founding Partner Ryan Hatch tells EastIdahoNews.com the name change is part of a rebranding effort.
“We think America Health really identifies who we’re trying to help and … how we’re wanting to provide healthcare. It’s for the citizens of America,” Hatch says. “There’s no better time than now to change the name to America Health. We see the issues going on in our country and it’s time to pull together.”
As part of the rebranding effort, the company launched a direct primary care membership plan for patients. Memberships are intended to provide customers with unlimited urgent care and family medicine visits, along with one free chiropractic visit a month and discounts on mental health services, physical therapy, aesthetics and other specialty services.
“Your botox, laser hair removal or even your counseling or physical therapy appointment will be significantly less than a normal cash pay option because you’re a member,” says Hatch.
Memberships are $69.99 a month per person with an additional $39.99 to add a spouse and $9.99 per child.
The rebranding coincides with several recent expansions for America Health. An urgent care clinic recently opened in Rexburg next to Broulim’s in the space formerly occupied by Elevated Chiropractic & Laser Therapy. Hatch’s company purchased the space from Chant Williams in May.
The Rexburg location retained the Chiropractic services during the acquisition and also offers mental health services and family medicine.
Family medical offices, along with chiropractic, allergy and pain management, mental health and substance abuse services are also located in Idaho Falls and Pocatello.
Hatch says the addition of these services represents sizable growth in the company since its founding in 2012.
“We actually had a couple of different names (initially). We had the Children and Family clinic and a few others,” he says. “The company’s name from day one has been American Healthcare LLC. Amerihealth was an abbreviation of that.”
Hatch says the public’s response to the rebranding has been very positive.
“They like the name ‘America,’” Hatch says. “Some people didn’t quite understand AmeriHealth. They thought it was ‘A merry Health.’ It was hard for some people to get ‘America’ out of the name, so it’s a lot more recognizable now with what we’re trying to do.”
Hatch is looking forward to continuing to serve customers in eastern Idaho by providing “affordable, comprehensive care.”
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